Help people find and understand your business.
SEO, AEO and GEO help customers discover and understand your business through search engines and AI answers. We connect useful content, technical foundations and measurement for UK audiences and international markets.
SEO — search engine optimisation
- Technical crawl and indexing audits
- Keyword and search-intent research
- Titles, descriptions and internal linking
- Mobile experience and performance improvements
- Content and landing-page optimisation
AEO — answer engine optimisation
- Customer question research
- Clear answers, guides and comparison content
- Readable headings and page structure
- Relevant structured data aligned with visible content
- Answer accuracy and freshness reviews
GEO — generative engine optimisation
- AI discovery and brand-information audits
- Original expertise and evidence-led content
- Consistent business, service and product information
- Crawler access and platform eligibility reviews
- Sampled AI-answer mention and citation tracking
Local & international visibility
- Business profile reviews for eligible businesses
- Consistent local business information
- Location and service-area content
- International audience and language planning
- Regional search-opportunity research
Content & credibility
- Topic and content-gap research
- Expert-led service pages and guides
- Clear authorship and supporting sources
- Editorial refresh plans
- Relevant partnership and digital PR planning
Measurement & ongoing improvement
- Search Console and analytics setup
- Organic traffic and enquiry tracking
- Search-query and landing-page reviews
- Documented AI visibility samples with coverage limits
- Prioritised recommendations and progress reporting
A prioritised search and AI visibility roadmap, supported by practical implementation and reporting.
The scope, deliverables and support are agreed around your project.Understand the work before you begin.
A few useful details about search & ai visibility.
What do SEO, AEO and GEO mean?
SEO is search engine optimisation. AEO is answer engine optimisation, focused on making helpful answers easier to discover. GEO is generative engine optimisation, focused on visibility in AI-generated responses. They share the same foundations: useful content, clear business information and an accessible website.
Can you guarantee a top ranking or an AI recommendation?
No. Search and AI platforms decide what to display. We improve the foundations, test opportunities and report evidence without guaranteeing rankings, citations or leads.
Do we need a new website?
Usually we can begin with your existing website. An audit identifies content and technical priorities, then we agree which improvements to implement.
How do you measure AI visibility?
We track a defined sample of relevant questions and record the platform, date, mentions and citations. Results can vary across users and over time, so samples are directional evidence rather than a universal ranking. We also review available referral traffic and enquiries.
Can we start with an audit?
Yes. Start with an audit and a prioritised action plan, or agree an ongoing programme covering implementation, content and reporting.
Turn the next step into a clear brief.
Describe your goals, current setup and priorities. We can discuss a practical scope for the work.